Who it's for

One corpus, many jobs

In every case, the client connects their agent to our data via MCP or API and the agent does the watching.

PR agencies

Manage 10–20 clients, must prove coverage ROI.

  • A weekly per-client coverage report: every newsletter and podcast mention, with audience size.
  • An alert within minutes when a pitched newsletter writer actually covers the client.
  • "Which newsletters have written about a client's competitor but never about the client?" — a pitch list.

Brand and comms teams

Mid-market companies that own the brand's reputation.

  • A morning Slack digest of all brand mentions in newsletters and podcasts, flagged by sentiment.
  • A crisis alert when a 100K-subscriber newsletter criticizes the product — the same hour, not from a customer email.
  • A quarterly share-of-voice report against two named competitors.

Founders and strategy teams

Competitive intelligence from unguarded, opinionated coverage.

  • Track every mention of a competitor's product, pricing change, or funding across the corpus.
  • "What are newsletter writers saying about this category this month?" — a theme summary with quotes.
  • An alert when a competitor's exec appears as a podcast guest.

Sales teams at tech startups

Buying signals from human conversation.

  • An alert when a prospect's exec is interviewed on a podcast, for a warm outreach with a specific reference.
  • A feed of niche newsletters covering a target account's funding, hiring, or stack.
  • "Which of our 200 target accounts got mentioned anywhere this week?"

Investors

Deal flow and portfolio monitoring.

  • An alert when a portfolio company or founder is mentioned anywhere in the corpus.
  • Track which early-stage companies niche newsletters are getting excited about before mainstream coverage.

Newsletter writers and podcast hosts

The people in the corpus are also clients.

  • "Who cited or quoted my newsletter this month?"
  • Find shows and newsletters covering the same beat, for cross-promotion and guest swaps.