Features

Two channels, covered all the way down to the full text.

We do

  • Track and transcribe thousands of influential podcasts.
  • Track tens of thousands of influential newsletters.
  • Give your agents full access through MCP or the API.

We don't do

  • Social media listening (X, Threads, LinkedIn).
  • General web scraping, like news articles.
  • AI tracking: how your brand shows up in AI answers.

Plenty of tools already do those things well. We do the two channels they can't reach.

What you get

Podcast transcripts

We transcribe episodes ourselves when the publisher provides no transcript, so the whole conversation is searchable text, not the title and the show notes. Speakers are labelled where the audio allows it.

Full newsletter text

The body of the issue, not the summary. Newsletters without a public feed reach us as email, which we parse into the same structure as everything else.

Full-text search over everything

Phrase and boolean queries across every transcript and issue we hold, ranked by relevance or date, with the matching snippet returned alongside each hit.

Alerts as saved searches

An alert is a query that keeps running. New matches are delivered by email, Slack or webhook, usually within minutes of publication, with a snippet and the source attached.

MCP server

Connect Claude, ChatGPT or any MCP client and it can search, read posts, manage collections and set up alerts directly. OAuth, no key pasting.

REST API

The same data as JSON: search, sources, posts, people, collections, alerts and alert hits. Cursor paging, documented fields, one token.

Sponsors

We pull the paid placements out of every episode and issue: the ad reads, the "brought to you by", the presenting sponsor. So you can see who is advertising on which shows, and how often.

People and sources, as data

Every source carries an authority score, a publisher type and audience signals. Hosts and guests are resolved to people, so "every episode this exec appeared on" is one query.

Digests and reports

Scheduled summaries delivered where you already work. Every claim carries its source, date, quote and audience size, so the output is forwardable to a client as-is.

Example use cases

Same data, different question. Things customers actually set up.

PR agencies

  • A weekly per-client coverage report: every newsletter and podcast mention, with audience size.
  • An alert within minutes when a newsletter writer you pitched actually covers the client.
  • "Which newsletters wrote about a client's competitor but never about the client?" That is a pitch list.

Brand and comms teams

  • A morning Slack digest of every brand mention, flagged by sentiment.
  • An alert the same hour a 100K-subscriber newsletter criticizes the product, rather than days later from a customer email.
  • A quarterly share-of-voice report against two named competitors.

Sales teams

  • An alert when a prospect's exec is interviewed on a podcast, so outreach can open with something specific they said.
  • "Which of our 200 target accounts got mentioned anywhere this week?"
  • A feed of niche newsletters covering a target account's funding, hiring or stack.

Founders and product teams

  • Every mention of a competitor's pricing change, launch or outage.
  • "What are people in this category talking about this month?" Themes, with the quotes behind them.
  • An alert when a competitor's exec shows up as a podcast guest.

Investors

  • An alert on any mention of a portfolio company or its founders.
  • Which early-stage companies niche newsletters are getting excited about, before the mainstream coverage.

Writers and podcast hosts

  • "Who cited or quoted my newsletter this month?"
  • Shows and newsletters on the same beat, for cross-promotion and guest swaps.

See what Sputnik has on your clients

14 days free, nothing charged until the trial ends, cancel any time.