The most useful things being said about any market were being said in newsletters and on podcasts, and there was no way to search them. So I started building the search. If you want to know whether it fits what you're working on, book a call and ask me directly.
Humans talking to humans. A newsletter has a named author whose reputation is on the line every issue. A podcast is people in a real conversation.
Hidden media. These are not small audiences. Research puts global monthly podcast listening at around 672 million people in 2026, roughly triple the 2019 figure, with about two thirds of the US population aged 12 and up listening at least monthly.
Influence. People also stay for the whole thing. About 81% of listeners finish the episodes they start, so an hour-long conversation is an hour of actual attention. And the audience skews towards the people you probably care about: roughly 72% of C-level and senior managers say they listen to business podcasts weekly, and 81% of B2B marketers use a newsletter as their main content format. Trust follows the same pattern. In one survey 62% of people said they trust what they hear in podcasts, against 19% for social media, and 65% said they trust podcast hosts more than traditional journalists.
No slop. The open web and social media are filling up with AI generated text. Newsletters and podcasts are one of the few places left where you can be reasonably sure a person wrote it or said it, and that they meant it.
672M
people listening to podcasts monthly, worldwide, in 2026.
81%
of listeners finish the episodes they start.
62% vs 19%
trust in what they hear in podcasts, against social media.
72%
of C-level and senior managers listen to business podcasts weekly.
Figures from Edison Research (The Podcast Consumer 2026, Infinite Dial), Searchlab NL podcast statistics 2026, Command Your Brand's 2025 trust data, and 2026 email benchmarks from Qualtir, Omnisend and MailerLite. They describe the channel in general, not our own coverage of it.
Hard to access. Newsletters arrive by email, so to read one you have to subscribe to it, in an inbox, one at a time. Podcasts are audio, so to search one you have to transcribe it first, and a serious show puts out several hours a week. Your agents can not easily access them.
Not monitored. So the monitoring tools skip it. Meltwater, Cision, Brand24 and the rest will watch a newsletter or a podcast if you hand them the URL, which means you only ever find mentions in places you already knew to look.
We subscribe, we fetch, we transcribe, we resolve who is speaking, and we keep it all in one index that you and your agents can query directly. What was tens of thousands of separate inboxes and audio files becomes one thing to search.
You would have to subscribe to every newsletter, in an inbox.
We subscribe and parse the issues, including the ones with no public feed.
You would have to transcribe every episode.
We transcribe what publishers don't, and label the speakers.
You would have to find the sources worth watching in the first place.
We keep discovering them, and score each one for authority and depth.
You would have to build somewhere to put it all.
We keep one index and hand it to your agent over MCP or the API.
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