Person

Roger Hurni

2
Quotes
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What They Said

“the person who just throws everything into ChatGTP and then puts out this very confident, polished report, even if it's wrong, is not the valuable person.” — Roger Hurni, Embracing Marketing Mistakes

Roger Hurni was explaining why he doesn't think AI levels the playing field between employees. He argues that whoever pushes back on the AI's output, rather than accepting a confident-sounding answer at face value, is the one worth investing in.

Embracing Marketing Mistakes · 2026-08-18 Context → Listen →
“the future doesn't belong to people who use AI the fastest. It belongs to people who use it the deepest” — Roger Hurni, Embracing Marketing Mistakes

Roger Hurni, a behavioral marketing agency founder, was discussing how AI adoption is unfolding across industries. His point was that speed of adoption matters less than the depth of thinking someone brings to using the tool.

Embracing Marketing Mistakes · 2026-08-18 Context → Listen →

Where They Turn Up

Embracing Marketing Mistakes 2