Examples / Where Your Competitors Advertise Live example

An example of what you can build on Sputnik Intelligence data — every number below is a live query against our corpus of newsletters and podcasts, not a hand-made slide.

Where Your Competitors Advertise

Pick a set of rivals — here, the startup-finance trio Ramp, Brex and Mercury — and see every podcast and newsletter each one sponsors. Where they go head to head, and the whitespace nobody has claimed.

Ramp
792sponsored eps
on 18 shows
Brex
338sponsored eps
on 18 shows
Mercury
391sponsored eps
on 26 shows

The matrix — sponsored episodes by show, last 365 days

Show Ramp Brex Mercury
TBPN 577 · ·
Sourcery · 147 ·
Run the Numbers · 61 24
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified 84 · ·
My First Million · · 81
The AI Daily Brief: Artificial Intelligence News and Analysis · · 77
Core Memory · 53 ·
Invest Like the Best (Patrick O'Shaughnessy) 52 · ·
Founders 36 · ·
Great Chat · · 36
The Generalist · 30 1
David Senra 29 · ·
Complex Systems with Patrick McKenzie (patio11) · · 27
Lenny's Podcast: Product | Career | Growth · 4 20
Lenny's Newsletter · · 20
Jason On Firms Podcast · · 17
The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis · · 15
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) · · 13
Dwarkesh Podcast · · 11
How I AI · 9 2

Overlap is rare — each rival tends to own different shows. That gap is the opportunity.

Data notes

Generated from live data, refreshed hourly · last updated 23 seconds ago

Peter Van Dijck

Hi, I'm Peter — I'm building Sputnik Intelligence.

This is one example. Everything on it is a live query against our corpus of 40,530 sources and 6,048,354 posts. Want to see it run on the topics, people, or competitors you care about? Get in touch:

peter@helpfulintelligence.co

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