Examples / Where Your Competitors Advertise Live example

An example of what you can build on Sputnik Intelligence data — every number below is a live query against our corpus of newsletters and podcasts, not a hand-made slide.

Where Your Competitors Advertise

Pick a set of rivals — here, the startup-finance trio Ramp, Brex and Mercury — and see every podcast and newsletter each one sponsors. Where they go head to head, and the whitespace nobody has claimed.

Ramp
56sponsored eps
on 5 shows
Brex
8sponsored eps
on 2 shows
Mercury
16sponsored eps
on 5 shows

The matrix — sponsored episodes by show, last 365 days

Show Ramp Brex Mercury
TBPN 48 · ·
Core Memory · 6 ·
Complex Systems with Patrick McKenzie (patio11) · · 4
Invest Like the Best (Patrick O'Shaughnessy) 4 · ·
Lenny's Newsletter / Lenny Rachitsky · · 4
My First Million · · 4
Founders 2 · ·
Not Boring · · 2
The Cognitive Revolution · · 2
The Generalist · 2 ·
Newcomer 1 · ·
The Diff 1 · ·

Overlap is rare — each rival tends to own different shows. That gap is the opportunity.

Data notes

Generated from live data, refreshed hourly · last updated 50 minutes ago

Peter Van Dijck

Hi, I'm Peter — I'm building Sputnik Intelligence.

This is one example. Everything on it is a live query against our corpus of 40,149 sources and 3,496,516 posts. Want to see it run on the topics, people, or competitors you care about? Get in touch:

[email protected]

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