Examples / Where Your Competitors Advertise Live example

An example of what you can build on Sputnik Intelligence data — every number below is a live query against our corpus of newsletters and podcasts, not a hand-made slide.

Where Your Competitors Advertise

Pick a set of rivals — here, the startup-finance trio Ramp, Brex and Mercury — and see every podcast and newsletter each one sponsors. Where they go head to head, and the whitespace nobody has claimed.

Ramp
794sponsored eps
on 25 shows
Brex
386sponsored eps
on 24 shows
Mercury
389sponsored eps
on 25 shows

The matrix — sponsored episodes by show, last 365 days

Show Ramp Brex Mercury
TBPN 552 · ·
Sourcery · 163 ·
Run the Numbers · 74 16
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified 84 · ·
My First Million · · 82
The AI Daily Brief: Artificial Intelligence News and Analysis · · 77
Invest Like the Best (Patrick O'Shaughnessy) 53 · ·
Core Memory · 52 ·
David Senra 38 · ·
Founders 38 · ·
Great Chat · · 37
Complex Systems with Patrick McKenzie (patio11) · · 32
The Generalist · 26 ·
Lenny's Newsletter · · 21
Lenny's Podcast: Product | Career | Growth · 4 17
The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis · · 16
Acquisitions Anonymous - #1 for business buying, selling and operating · · 12
Founding Journey · 12 ·
Jason On Firms Podcast · · 11
The New Things · · 11

Overlap is rare — each rival tends to own different shows. That gap is the opportunity.

Data notes

Generated from live data, refreshed hourly · last updated 14 hours ago

Peter Van Dijck

Hi, I'm Peter — I'm building Sputnik Intelligence.

This is one example. Everything on it is a live query against our corpus of 40,645 sources and 5,095,059 posts. Want to see it run on the topics, people, or competitors you care about? Get in touch:

peter@helpfulintelligence.co

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