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Mark Skalla

Things Mark Says on Podcasts

Where to Find Them

Mark Skalla has been a guest on The Innovative Agency .

Recently: “373. Escaping the Founder's Trap, with Mark Skalla” on The Innovative Agency (November 2026).

What They Said

“McDonald's doesn't hire rock stars. Their process is their rock star. If I can do a task at 100% and I give it to Larry, who I think is only going to perform at 80%, and it's a trainable task, now I can have two Larrys performing at 160%, which exceeds my capacity. That's how we start to scale. That's when you turn into not a doer, but an architect.” — Mark Skalla, The Innovative Agency

Asked how founders can delegate decisions, Mark says founders' decisions follow patterns they could teach, and uses a simple capacity calculation to show why a trainable process beats relying on talent.

The Innovative Agency · 2026-11-04 Permalink → Listen →
The Innovative Agency Around 18:36 into the episode
Mark Skalla

…haven't spent five hours of my week doing A, B, and C, and I can see that these other people are managing it. Now I have five hours to do better critical thinking. How do I expand my business? How do I expand my product offerings? How can I grow revenue or profit, whatever it is, or size or, yeah.

Sharon Toerek

…architecture is absent. And that is why we are so scared to delegate decision-making. We maybe were past the pain point of actually getting the work off our desks, but we're still being come to by our team members for decision-making. So talk a little bit about that framework, if you don't mind.

Mark Skalla

Sure. I'm going to try and remember specifically what I wrote about in that one, but I'm just going to walk our dead bones.

Sharon Toerek

This is why it's fun to be the interviewer, not the interviewee.

Mark Skalla

Yeah. So here's what I remember paraphrase. This is not going to be exactly like my own book because it's been a while since I wrote it. When we're trying to offload those decision-making processes, it initially starts off as a task. You're absolutely right. We're not giving somebody the autonomy…

Sharon Toerek

No, you didn't actually. But I'm also intrigued by the way you sort of segregate the different types of decisions and which ones require owner input. Or which ones just require owner knowledge or which ones just require a quick check? Or could you talk a little bit about that? Because you did, you…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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