Chris Berube

Things Chris Says on Podcasts

Canadian audio producer at 99% Invisible, where he has worked since 2019 and where he is also credited as Senior Producer. Edited Season 2 of Articles of Interest, made an episode of ESPN's 30 for 30 and has contributed to Slate, the BBC and the CBC. Produces 99% Invisible episodes including The Problem With Football Helmets, The MAPL Test and Enshittification. Won a Webby Award in 2025 for the episode Rocket Man.

Where to Find Them

Chris Berube hosts and writes 99% Invisible .

Recently: “The Problem With Football Helmets” on 99% Invisible (October 2026); “The Rocky Statue” on 99% Invisible (September 2026); “100 Objects #4: Lowe's Gas Bag” on 99% Invisible (June 2026); “The MAPL Test” on 99% Invisible (June 2026); “The MAPL Test” on 99% Invisible (June 2026); “Enshittification” on 99% Invisible (May 2026).

What They Said

“Football helmets are designed to keep players safe. And they also give us a permission structure to keep playing a game that's fundamentally unsafe. They make us care about specific teams with their colorful branding. And yet, they also help us ignore the human beings underneath the helmets.” — Chris Berube, 99% Invisible

The closing argument of 99% Invisible's story on the history of the football helmet. Just before it, a researcher points out that well over 95% of American football players are children, not NFL pros.

99% Invisible · 2026-10-13 Permalink → Listen →
99% Invisible Around 31:29 into the episode
Chris Berube

Defenders of football will say that today, players know what they're getting into. They're taking a risk with eyes open and they're well paid for it. But this ignores a fundamental truth about the sport, that over a million children play tackle football in the United States.

Speaker 1

…more than 95%, in fact, of football players are actually kids because most people don't play as adults. Most people don't end up making it into the NFL. So from my point of view, that's where the big public health issue is, is trying to understand injury and safety, particularly in youth sports.

Chris Berube

Football Helmets are designed to keep players safe. And they also give us a permission structure to keep playing a game that's fundamentally unsafe. They make us care about specific teams with their colorful branding. And yet, they also help us ignore the human beings underneath the helmets. The people who are sometimes bearing terrible consequences for all of our amusement.

Speaker 4

More with Chris Berube after this.

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Speaker names from our own diarization · position estimated from where the line sits in the episode

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