Patilinet answering the host, who had argued that marketing built on unchanging human needs is easier than marketing built on trends. He goes further: some bad decisions, he says, are made purely for novelty, or because a platform is pushing something new.
…change with like AI coming into this world and still won't change for a long time. Marketing becomes way more easier to figure out. I don't think it's easy. Otherwise, every brand would be selling millions and millions of dollars very easily. But it would be easier than just going on straight like
feeling and surveys.
Yeah, I think marketing is easy, but we complicate it very often because we get bored. I mean, we get bored when our ads are seen for six months in a row and when we think, and then we think that consumers have been tired of them. So we change the ads. Or we, I think we not all of us, but some of us make stupid decisions just for the sake of novelty. And as you say, chasing the trend or chasing whatever the platforms are telling us to do, forgetting that there are a lot of insights in behavioral sciences, for example, on how biases influence our decisions and how you can use small nudges that can get your messages much better across.
Yeah, that's another,
that's a fascinating topic, the behavioral sciences, which I haven't managed to crack. It's funny because
copywriters for the longest time, like Dan Kennedy, for example, he always said, he asked the question to people in school, what is the number one thing? If you opened a restaurant, what's like the number one thing you would want? And people were saying, I want a burger or I want this and I want…
