Harry Max

Things Harry Says on Podcasts

Executive coach, consultant and product design and development leader, and managing partner at Peak Priorities. Author of Managing Priorities (Rosenfeld Media, 2024), writing about systems thinking, decision-making and long-term thinking. Co-hosts Traction Heroes with Jorge Arango, a podcast on topics such as agency, feedback, subsidiarity and cultural thinking styles. Has appeared as a guest on UI Breakfast, the Rosenfeld Review Podcast and the NN/G UX Podcast.

Where to Find Them

Harry Max hosts and writes Traction Heroes , writes The How of Business - How to start, run, grow and exit a small business. and writes UI Breakfast: UI/UX Design and Product Strategy . They have also been a guest on Rosenfeld Review Podcast (2 times) and NN/G UX Podcast .

Recently: “Visions” on Traction Heroes (November 2026); “Automating” on Traction Heroes (October 2026); “Tribal Psychology” on Traction Heroes (October 2026); “Tribal Psychology” on Traction Heroes (October 2026); “Learning Modes” on Traction Heroes (September 2026); “Learning Modes” on Traction Heroes (September 2026).

What They Said

Jorge Arango had said mission and vision statements matter for aligning leaders but nobody else cares about them. Harry Max agrees, and says values statements fail because they never rank one thing above another.

Traction Heroes · 2026-11-01 Permalink → Listen →
Traction Heroes Around 15:15 into the episode
Harry Max

Угу.

Jorge Arango

And it’s not uncommon for vision and mission, these two, these two seeming, uh, counterparts

Harry Max

Ja. c particularly when leadership is looking to nail the ubiquitous About Us page in the site, right? Like, which is… It’s interesting because website, designing websites for organizations ostensibly is about creating a destination online that their customers and partners and so on can visit to learn about them, and that’s actually, that’s obviously the outcome of that exercise. But those artifacts are at-- They’re downstream from a series of conversations that require introspection and require talking about what the business is and how it wants to show up in the world. Uh, and if it’s undergoing a redesign, it’s because conditions have changed in some way, right? Something has happened that has motivated them to go through that. So it’s like th-there’s a little bit of like soul-searching happening. So I’ve been part of conversations like that. I don’t-- We, we don’t have to get into, into details about it, but I will say that I’ve always been apprehensive about sharing the statements, the vision and mission statements, as is, on things like About Us pages, because I think that those are-- those articulations are very important. To your point, it’s very…

Jorge Arango

When I think of mind maps The value of a mind map for me, and I suspect this is true for other people as well, is that it allows you to see the big picture. You can map out all the components of it. And in the example that you started calling out, I think that this was in the reading, uh, it…

Harry Max

Yeah.

Jorge Arango

B- uh, yeah, I don’t remember exactly what it was either, but without getting into the whole, you know, is it a mission or is it, is it a vision, the picture that you’re drawing when you’re making one of these mind maps, is it somehow inclusive of the world outside of the organization? Or is it…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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