CK

Cath Kidston

Things Cath Says on Podcasts

Where to Find Them

Cath Kidston writes grow, cook, eat, arrange with Sarah Raven & friends . They have also been a guest on James Reed: all about business .

Recently: “100. Building a brand people love and when to walk away | Cath Kidston” on James Reed: all about business (October 2026); “Indulging in the Joys of Scented-Leaf Pelargoniums with Cath Kidston - Episode 149” on grow, cook, eat, arrange with Sarah Raven & friends (December 2023); “Indulging in the Joys of Scented-Leaf Pelargoniums with Cath Kidston - Episode 149” on grow, cook, eat, arrange with Sarah Raven & friends (December 2023).

What They Said

“I remember saying to the investors when the last lot came in, do you think we should discuss the F word before you arrive? And they went, what's that? I went, founder.” — Cath Kidston, James Reed: all about business

Kidston describes the point at which she left the company that carries her name, after several rounds of private equity. She had started passing people on the stairs who didn't know her, and decided she would only be a nuisance fighting for product.

James Reed: all about business · 2026-10-12 Permalink → Listen →
James Reed: all about business Around 22:31 into the episode
Cath Kidston

…Japanese. Yeah, it was amazing because the CK business, I don't know how it is now, but it used to be bigger in Asia than here. And so Thailand, South Korea, Japan, it was a huge business. And they love the quality and the English character. And they love things with a story and with memories.

James Reed

They seem to be thriving. Yes.

Cath Kidston

…third floor and I'd always walk up the stairs in the morning and say hello to whoever was going up and down. And two people passed me who I didn't know and they didn't know me and they didn't say good morning and whatever. It's a different atmosphere. And I thought, this isn't where I belong anymore. And I'm just going to be fighting for product the whole time and I'm going to be a nuisance. And I remember saying to the investors when the last lot came in, do you think we should discuss the F word before you arrive? And they went, what's that? I went, founder. You know, we're really awkward as founders. The F-word. Okay. I was wondering what that was. The founder. The founder word, which is usually tricky when investors come in. And so I said, look, I'm going to, I'm going out. I'm off. It's time for me to go. And I stayed a little while on the board, but that was like, wasn't, it's no fun being on a board if you're used to being part of the decision.…

James Reed

have this situation now where there's a company that bears your name.

Cath Kidston

Yes.

James Reed

But it's not related directly to you.

Speaker names from our own diarization · position estimated from where the line sits in the episode
“No one interferes when the graphs are going up… And it's when it starts to flatten that the interference happens.” — Cath Kidston, James Reed: all about business

James Reed asked whether she knew that bringing in investors would change the culture of her company. Kidston says she did, but her first backers left her alone while growth was strong. The trouble, in her telling, came once growth slowed.

James Reed: all about business · 2026-10-12 Permalink → Listen →
James Reed: all about business Around 37:10 into the episode
Cath Kidston

…chains that came in? But it was just that idea. I think it was more profitable because of the discount if I'd run the numbers and I should have asked him to, but, you know, well, difficult to gauge. But it's just that feeling of always the connection between whatever one's doing and the customer.

James Reed

…you invited investment into the business to grow it further, I mean, you obviously had ambitions to build the business into something much larger. Were you aware at the time that that would change the culture of the company perhaps as much as it did or the approach in the way you've just described?

Cath Kidston

I knew it would, but I had an amazing bunch of people first time around, which a lot of individuals put money in, private individuals. And because the business was on this very upward trajectory, what I can't say, no one interferes when the graphs are going to be. Things are going well, yeah. Yeah. And it's when it starts to flatten that the interference happens. But I didn't feel I had a choice because I knew that I couldn't manage a business. I'm really bad at running things like, how do you set up a schedule for this or that? Or how do you work out all the stuff, reviews? You know, all the detail of the business, I cloud over. You can

James Reed

find someone. I'm really bad at

Cath Kidston

doing that. I want it to happen, but I can't do it. So

James Reed

how do you deal with that yourself? So I have an ops person. I always have an ops person. I've got an amazing

Speaker names from our own diarization · position estimated from where the line sits in the episode

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