Jordan Schnitzer

Things Jordan Says on Podcasts

President and CEO of Schnitzer Properties, one of the West Coast's largest private real estate owners, where he has built the firm's position in shallow bay industrial real estate around long-term ownership and deep local market knowledge rather than short-term cap-rate plays. Outside real estate he is regarded as North America's foremost collector of post-war prints, and founded the Jordan Schnitzer Family Foundation to circulate that collection through museum exhibitions across the country. He appears on CBRE's The Weekly Take to talk through industrial real estate strategy.

Where to Find Them

Jordan Schnitzer has been a guest on The Weekly Take from CBRE (2 times) .

Recently: “Hold the Line: What Wins in Industrial’s New Cycle” on The Weekly Take from CBRE (September 2026); “The Business: Winning Industrial Investment Strategies” on The Weekly Take from CBRE (November 2024).

What They Said

“real estate is a commodity, no different than gold, silver, copper, lumber, whatever you want.” — Jordan Schnitzer, The Weekly Take from CBRE

Schnitzer said it right after Levy admitted he dislikes cap rates because a single number tells you too much and too little at once. Levy disagreed on the spot, arguing that small bay industrial is thousands of tenants' livelihoods and cannot be run like a commodity. Schnitzer then narrowed the claim to the level of where big money flows, not to how buildings are operated.

The Weekly Take from CBRE · 2026-09-08 Permalink → Listen →
The Weekly Take from CBRE Around 16:17 into the episode
Jordan Schnitzer

…them look like they were pretty smart. But today, anyone assuming rates are going to go back down to 3% or 2.5%, I think is being wholly unrealistic. And if you're buying real estate on that kind of exit cap rate based on that kind of debt, then I think your investors aren't going to do very well.

Spencer Levy

I don't like cap rates. And the reason I don't like them is they tell you too much and they tell you too little in one number. Fair way to put it?

Jordan Schnitzer

You bet. The marketplace, I mean, look at real estate. The public companies years ago, Euras company in New York that the Reichmans bought, the stock analysts could never understand because they're consumed with price earnings ratios. And we know in our business, the government's been nice to bless us with depreciation. And therefore, the best real estate companies tend to show less taxable income and more appreciation of the underlying assets. Look, real estate is a commodity, no different than gold, silver, copper, lumber, whatever you want. And the market goes through cycles of those with big money, with whatever level of money, whether you're someone investing $50,000 in a 401k or whether it's a huge state or international fund. And that money flows around to where they think the higher returns are. Overall, I watch all that, but real estate is our business.

Spencer Levy

Jordan, I hate to disagree with you in your own house here, but I'm going to disagree with you. Part of the reason why I love commercial real estate, particularly your asset class, is it's not a commodity. I mean, when I say your asset class, I'll be a little specific. Jordan specializes in small…

Jordan Schnitzer

Absolutely. What I meant by commodity is at the highest levels, day to day. It's interesting. Growing up, my father had a philosophy of some geographic diversification, buying things outside of Portland, and property type diversification. No different than probably a stock account today that people…

Spencer Levy

And this is sense of arrival at a flex industrial property that some people might say is gritty. Some might say it's manufacturing light. But sense of arrival is a concept you would see in office or you might see in condominiums. Is that a fair way to do

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.