“Nobody gets up in the morning thinking, I want to watch a short video so long as it's AI. No one thinks that. But they do think, I'm on the bus on the way home from school or my job, and I want this particular vibe. That is a thing that motivates customers.”
sputnikintelligence.com
Roy, a former Amazon Studios head now running a vertical streaming site, was explaining how he picks AI filmmakers. He says he chooses for fit with the site's overall feel, because viewers care about the vibe, not the technology used to make it.
…and whatever chosen platform they are are probably not your target. You're essentially becoming like a talent scout of the future. You're going to find the ones that you believe have this future promise that have no presence and maybe just have a few followers like, man, have they made something?
…they promote your work, whether you are discoverable inside of a line list that has dozens of similar shows. I mean, these are all big challenges for creators to find an audience. And anything that helps you cut through the noise and start to build a following is going to be welcome and helpful.
Yeah. You know, some of the people we're talking to, by the way, are at the top of the AI sphere. So it's not all under, but it's a real mix because the important thing is kind of the vibe. It's got to be a little bit like, you know, Motown. Like not everybody is exactly the same, but it has a vibe. And that's because, and so there are some people who are quite well-known AI people. And like, I'm, I don't think it's a match for us. So we didn't go after them. But, you know, nobody gets up in the morning thinking, oh, you know, I want to watch a short video so long as it's AI, but it has to be AI. Like, no one thinks that. But they do think, oh, you know, I'm on the bus on the way home from school or my job. And, you know, I want this particular vibe, you know, and that is a thing that motivates customers. So it's a good goal for us. And, you know, I think it's a good business model for all these people. I mean, one thing I get a little concerned about is I'm a big AI filmmaker. So now I'm going to go make my movie. I'm ready to make my, you…
going to win the Stanley Cup in the next five minutes, right? Yeah.
Yeah. And
it's like, okay, now bear in mind, you don't have a star in your movie. You don't have a famous director. You don't have a famous writer. You don't have any IP. So, you know, most studios that have all kinds of resources and, you know, maybe they have IP or something, they still try to sign up a…