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Anna Higham

Things Anna Says on Podcasts

Where to Find Them

Anna Higham writes Vittles (Jonathan Nunn) . They have also been a guest on The Food Programme (2 times) and The Go To Food Podcast .

Recently: “Anna Higham - River Café Secrets, Reinventing British Baking & Why She Refuses To Sell Croissants” on The Go To Food Podcast (October 2026); “Creating the Modern British Bakery w/ Anna Higham” on Vittles (Jonathan Nunn) (September 2026); “Anna Higham’s Raspberry Jam and Three Jam-Filled Bakes” on Vittles (Jonathan Nunn) (June 2025); “Make Your Own Festive Biscuit Box” on Vittles (Jonathan Nunn) (December 2024); “Pastry Nation: Hype Bakeries on the Rise” on The Food Programme (June 2024); “A Pudding Celebration” on The Food Programme (April 2023).

What They Said

“We add a lot of salt. You know, I think seasoning is the thing that is always lacking in pastry as a discipline… Salt, sugar, acid. We… add a lot of vinegar to various things.” — Anna Higham, The Go To Food Podcast

Asked whether the saltiness of her brown butter bun comes from the butter, Higham says it's added salt, since the bakery always uses unsalted butter. She argues pastry should be seasoned as deliberately as savoury cooking.

The Go To Food Podcast · 2026-10-19 Permalink → Listen →
The Go To Food Podcast Around 31:37 into the episode
Freddy Clode

Is

Ben Benton

that added salt or is that just from the butter?

Anna Higham

No, that's added. And that's always with unsalted butter. Yes. And then, but we add a lot of salt. You know, I think seasoning is the thing that is always lacking in pastry as a discipline. So, yeah. But like salt, sugar, acid. We do a lot of, add a lot of vinegar to various things.

Ben Benton

We've got a very nice stock of villages

Freddy Clode

behind us as well.

Anna Higham

We do, which are beautiful, made by a Czech couple. They make wine, and then they grow, make all of these vinegars and infuse them all with all of these things that grow in their beautiful form.

Speaker names from our own diarization · position estimated from where the line sits in the episode
“No, I don't think it felt risky. I just think there's so many people doing it. And I think there's people doing it extraordinarily well… Like you don't, they don't need more croissants here. They really don't.” — Anna Higham, The Go To Food Podcast

The pastry chef was asked whether it felt risky to open a London bakery that doesn't sell croissants. She points to several excellent croissant bakeries within a few minutes' walk, and says customers who still ask for one get steered toward something "croissant adjacent".

The Go To Food Podcast · 2026-10-19 Permalink → Listen →
The Go To Food Podcast Around 40:22 into the episode
Anna Higham

Yeah, I mean, we still get people coming in and asking for croissants, and it's always a bit of a funny line of being like, do you want something croissant adjacent? The brown butter bun, which doesn't really work as a sales tactic, but we live in hope.

Ben Benton

Yeah.

Anna Higham

No, I don't think it felt risky. I just think there's so many people doing it. And I think there's people doing it extraordinarily well. And I think this neighbourhood, you know, like you can walk three minutes and there's pophums, then you can get to Sara Do Sevilla, you can get to Jolene. Like you don't, they don't need more croissants here. They really don't. They're very well served. And I think I don't like that you would the idea of someone coming and being like buying like a croissant from us, a croissant from Jolene, a croissant from Pophams and sitting and like

Freddy Clode

doing side by side. Stop doing tickets. It's a targeted attack on Rossie Keller. Yeah. Yeah.

Anna Higham

Why?

Ben Benton

She did that.

Speaker names from our own diarization · position estimated from where the line sits in the episode

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