Sam was explaining why some SaaS companies aren't ready for SEO. He argues small, fast startups have an unfair advantage over slow, approval-heavy enterprises.
…and it says for enterprise only. Or likewise, we're not scaring off enterprise because they see, oh, if a startup starts at like 27 bucks a month because they think you're too small and you can't handle them. So it's really important and it gets messed up terribly by a lot of SaaS companies.
…the existing customer, getting a referral, like if when you start looking at those numbers, like that that's where where I'm starting to see the advantage uh of companies that are are are spending their their resource allocation looking at opportunities there. I don't know, what are you seeing?
All sorts. Um, yeah, so I I can only really speak to the SaaS market specifically because that's what we do day in, day out. But we I would argue that a lot of SaaS companies aren't actually in a good position to start SEO. Like we're we're pretty sick in the sense we turn away a ton of business. We'll just simply say, look, you're not ready yet, come back in like three months, six months when it makes sense, or you don't have the budget to make this a good program. But by all means, here's some here's some material to to make it happen. Just like yourself, we've got a podcast where we share plenty of breakdowns that they can watch or listen to. Um but what what I'd say is I think there's an equal balance because I'd say if you're SAS, for example, if you're more early stage and you don't have you don't have clear positioning, you don't know the top three most expensive problems you solve, you don't know like exactly why folks would move from a competitor to you. Um, you haven't done like a bunch of customer interviews for recent one clients, recent churn clients. You don't know what…
Yeah, well, so Sam, I know we're getting a little close to time. It's uh right after the holidays, so we're getting back into it. So I I really appreciate you coming on. Is there anything else in this conversation that we really didn't touch on that you think would be helpful if people are…
I suppose that the main thing is that I think getting the basics right, like pulling everything we talked about in terms of research, product research, positioning, and stuff like that, um, understanding every entry point that a SaaS company could potentially take when they have that buying intent…
Yeah, I I think that's a great kind of unknown secret of internet marketing, if you will. Um, I think that that is something that I've been saying for years is just kind of it, it's really like what is working, why is it working, how do we reverse engineer it, put that together, kind of one up it…
