“The people that are ready for change will come forward. It's not about going out and trying to force someone to change. They're already in that headspace and they're positive, happy, forward-thinking people.”
Brona O'Kane, October 2026
The Food Programme Podcast
Things People Say
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Charlotte Smith asked the Farming for the Future winner, who runs peer-to-peer learning networks for farmers, whether it is hard to sell a different way of farming. Her answer is that she doesn't push anyone.
The Food Programme
Around 16:56 into the episode
Sheila Dillon
And you're trying to sell change, aren't you? You want people to move to a different way of farming. How challenging is that? It doesn't feel
Speaker 4
challenging, actually.
Speaker 2
No, because the people that are ready for change will come forward. It's not about going out and trying to force someone to change. So, yeah, they're already in that headspace and they're positive, happy, forward-thinking people.
Sheila Dillon
Well, congratulations. How does it feel to be a winner?
Speaker 2
I'm still shaking.
Sheila Dillon
It's a good one to drink.
Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.