Things Jeffrey Says on Podcasts

It's it's more like movie pass in that we rely on some breakage, meaning the average person goes to three to four movies a year. So we just assume our average member isn't going to go to every single movie. And so it balances out.

Gotcha. Okay, great. And so you, so you, you, you make that money. Now, you said you don't fund all these movies. You're not taking a bunch of balance sheet risk. Yeah,

billionaire and I'm still trying to make a movie. So I think you're even underselling it from there. Yeah.

Well, think about this. So that's where the thousand movies comes from is that they're very wealthy people that are just taking a swing. They want to leave a mark. They want to make a movie. And they're not really as worried about making money on it at this point. They just, it's like art for them. Everybody has this in them. They want to tell stories, everyone. And so what the Angel Guild allows you to do is join about 3 million other people who are all paying 12 to 20 bucks a month and make movies like billionaires do.

You're kind of like, you've built this like almost Kickstarter vertical mob, right? Of people who just like the idea of getting to have their say, getting to have an influence, maybe getting to put some money behind something. That's right. It's kind of like fantasy football. You're not doing what the billionaires are doing who actually own the teams, but you get to play.

experience. And then we created the concept with her, as I said, I think we can build something. So I brought back in Joel, the same guy who wrote on the other one. And we sat there for three or four days and wrote out the Poopere ad and had the concept between us of we need to get a British girl. We're going to put her on a toilet. We're going to have all these juxtapositions where you've got this British girl that's cute. She's sitting on toilet and she's talking about pooping, which is totally just out of left field.

Right. Hey, can I ask you, you go for three days and you come out with this incredible ad that transforms the trajectory of the business. Basically, you make the brand. The brand happens. You know, that was a fork in the road moment. I think the trajectory was going one way and then you shifted it. Yep. And we all want to do that. I've so many times have take the team. We're going to get away. We're going to figure this out. We're going to do, we're going to make some magic happen. And sometimes you do and sometimes you don't. But I'm always winging it when I go in there. I have no idea how I'm supposed to be doing this kind of three, four day camp to find a breakthrough. What do you do to increase the odds of a breakthrough? I'm assuming, you know, you pick the right people. That's a big part of it. But what else? What do you do?

Right.

And so we would build the structure of an ad and you have to have your problem, your solution, your three elements and your credibility, et cetera, and your calls to action. You have to have this formula, which we lay out. I think we laid it out pretty well in pooped gold. And then at the end, End of that process of getting the structure there, then the comedians come in and they build out the humor and the premise. And so getting comedians is always like as a marketer, I think if you want to be a creative marketer, comedians are critical to the infrastructure of a marketing company because they come out of left field. You just have to have somebody who understands well enough the formula. So, for example, I would always tell comedians: if your joke doesn't add to the message, which is way harder to do, and if it just comes out of left field, you just have to kill it. It either adds to the message or it doesn't work. And so, if you notice in squatty potty poopery, purple mattress, every joke brings you a little closer to understanding what that product is and why you want to use it.

And you, do you, do you come in with a pretty solid idea? Or you just start off with a bunch of sticky notes on the wall? Do you have a process that you learned how to kind of like facilitate the creative flow of a bunch of creative people?