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Lenny's Newsletter · Product & Design · October 2026
Lenny Rachitsky asked whether every company should have a frontier team testing new AI tools. Woodward, who runs Google Labs, agrees, but says the hard part is linking that team back to the main company so its work isn't written off as toys.
…a culture and an environment where you unblock a lot of stuff so you can just let people cook? And so that's the, that's the other part of it is like kind of creating that environment. But that we think about planning is kind of almost like rolling six months maybe is to answer your question.
…team that's dedicated to testing out the new stuff. And basically it's their job, trial the new stuff, report on what we need to pay attention to so that the rest of the company can not have to be distracted and focus on the task at hand. How do you feel about that as a model for companies?
I think every company definitely needs a set of people, a team, however you want to manifest it. That is their job is to be at the frontier. And they're almost like, if they haven't heard about the latest hot thing viral on X in the last 24 hours, it's like, what are you doing at your job? You know what I mean? So I think there's definitely an element of like, you want people plugged in to like the hive mind of kind of how people are building and thinking in all the model releases. They're the people who have like eight, $200 a month subscriptions on everything. Do you know what I mean? So like, you know, you have to kind of architect the organization where that can exist. I think the second thing though, that's just as important is the environment of which those people can build. And so that's like the other, maybe like part of that. And then I think the third part, which is honestly where if you look at the history and I've read a bunch of Books on this because most, like, if you just look at the data, a large company who starts a lab, the lab is usually ineffective and fizzles out after about three to four years. Or it may have…
Yeah. It's interesting. I was just like, even Anthropic has a labs team, like the most cutting edge company. They're, you know, just like at the frontier already. They're like, okay, but we also need a labs team to actually watch the frontier frontier.
Yeah, that's right. Well, one thing we joke about too, inside as labs has grown now, and we've had a few projects, thankfully, have kind of hit and are, you know, lots of users now and growing. We've actually internally to this point of like common language, what we started to find was a bigger…
Say someone listening is convinced they should set up a frontier team, a labs team. And it feels like labs teams have evolved a little bit. And it used to be like build the next big business unit is like the idea here. It's like, okay, what's like a new technology that is unlocking something or a…