“Teams are much, much smaller… it's more like two, maybe three engineers and a designer and a PM… like maybe one pizza. If you're on a GLP, like half a pizza.”
The Growth Podcast · Product & Design · November 2026
Context
Aakash Gupta asked whether the traditional five-to-ten-engineer product team is still how Webflow funds a product area. She says no: small independent teams, with a separate architecture group overseeing how the pieces fit.
Transcript
…so I had to self-learn. The idea of being able to be technically dangerous but not good enough to be an engineer is something that I think nowadays would be really perfect in that now I can actually start to build prototypes, and that would have been magical. Wow, I'm aging myself two decades ago.
…areas, thinking about what the composition of that product area that you're funding is. Traditionally, it was something like five to ten engineers, a product manager, maybe a fractional or a full designer. Is that still how you're thinking about funding a product area? Has that changed? Not at all.
…org is you need to break down what you need to do into independent pieces and then understand where those pieces come together. And you can have much smaller teams that can run independently in those spaces. And honestly, it's like more like two, maybe three engineers and a designer and a PM. And you have these like smaller, I mean, like legitimate when you say like a pizza team, like this is like maybe one pizza. If you're on a GLP, like half a pizza. But like, you know, you have a pizza team, but you have all these pizza teams that can now run independently. And then you have to have an architectural team. That can really have oversight and understand where these things come together and help you plan sort of what the independent pieces are. But it's smaller teams going faster than ever because if now your constraint, like a PM's constraint…
Does the profile of who's on these teams specifically from a PM point of view change? Like we heard this title that was really big in 2025 and 2024 in the PM field, AIPM. Are you looking for AIPMs now?
No. So I think we missed that hype cycle. I think it got really big and then I think everyone realized that every PM has to be an AI PM. The same way that in every job description in our company now, there are requirements around how AI pilled you are, right? How are you leveraging AI to do your…
The one difference with typing is you just have to learn typing once. AI, it feels like a full-time job just to stay on top of, oh, Astra is now the best model. I guess I need to switch from cloud code to codex. It's exhausting. It's totally exhausting. So how do people manage that? If you're just…
More from The Growth Podcast
