“Personal agents are the app that kills all software for consumption. When it comes to consuming content, buying things, it will most likely come through an operating system level agent… They don't want to visit your website. They don't want to download your app. They never wanted to do those things. They just needed an answer or a thing. They needed to snap their fingers and have it done. That's all we've been building for.”

…just like a price point where someone's making a choice on where is the best place to get cheap beer, that's bad for their bottom line. They don't want that. So it will be an ugly fight, but it will ultimately be an impossible to win fight. We already see this. People, you know, using Claude to do their searches for them, just looking at the AI summaries on Google search. They don't care. They don't want to visit your website. They don't want to download your app. They never wanted to do those things. They just needed an answer or a thing. They needed to snap their fingers and have it done. That's all we've been building for. So that's what the future for that looks like. And if you are curious about like, well, how are they going to generate all the interfaces for all this information? Check out things like A2UI. This is a standard by which your API can send the AI assistant a JSON schema of what information you're going to give them. And that assistant can look at it and use its design system to make a widget on…