“The real reason they never wanted to do this was because they didn't want to compromise sales of both the Mac and the iPad. But at some point you have to make the iPad as good as it can be. And at some point you have to make the Mac as good as it can be. And part of that is implementing a touch OLED display. You can't worry that that is going to cannibalize sales of the other products.”
Bloomberg Tech · October 2026
Context
Gurman and Chris Welch were discussing Apple's new MacBook Pro with a touchscreen, after attending the launch event. Gurman explains why Apple held back from touch on the Mac for so long and why he thinks that concern no longer applies.
Transcript
And also like running iPad apps on macOS.
Yeah, that just feels like so much more intuitive and natural now since you can actually touch it.
They've basically worked around, you know, the real reason they never wanted to do this was because they didn't want to compromise sales of both the Mac and the iPad. But at some point you have to make the iPad as good as it can be. And at some point you have to make the Mac as good as it can be. And part of that is implementing a touch OLED display. You can't worry that that is going to cannibalize sales of the other products. Seeing the introduction of this MacBook Pro, like I knew this was going to be the case, but actually seeing it in practice today, this is not going to compromise iPad sales at all.
People were hyped. The room was very exciting.
Well, of course the room was very excited. They had about a few media members, right? And then 80% of the room was influencers coming to this event on Apple's dime, right? So maybe that's why people were.
Probably had something to do with it.
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