“Jeff was about to have a shitty quarter and he could see things lining up. It was right after the internet crashed. He could see the quarter wasn't going to be what Wall Street wanted. And so he said, we need something. And so Prime was originally called Project 100 because they had to figure out how to announce it and start doing it in 100 days. … The origin was Jeff trying to have good news to tell investors in a rough time.”

So there were originally, there was supposed to be no perks. It wasn't a perk-based program. It was purely a fast shipping program. That was the initial idea. And I think the biggest thing that would be interesting is Jeff was about to have a shitty quarter and he could see things lining up. It was right after the internet crashed, kind of, and still the bubble. He could see the quarter wasn't going to be what Wall Street wanted. And so he said, we need something. And so Prime was originally called Project 100 because they had to figure out how to announce it and start doing it in 100 days. It's not a two-day shipping program. It's a two-day delivery program. And you might be like, what's the difference? That's a distinction without a difference. Jeff figured out, we're going to call it two-day delivery. It began with a lot of FedEx two-day shipping, but he knew over time he'd get down to where two days he could do often one day through the post office or one day on his own trucks. And it never told you the shipping method. So the origin anyway was Jeff trying to have good news to tell investors in a rough time. Because back then, he wasn't Jeff Bezos, the inevitable tycoon. He was still Jeff Bezos, the…