“I call privacy the political equalizer because both sides care. I mean, we've had political parties, and we've not worked with any of them, but political parties contact us because we have that privacy thing.”

…done something there, which will be interesting to a lot of people when it drops. But I wouldn't say they made it hard necessarily. The OAuth stuff, I thought they made that unnecessarily complex with the approval process for an application. But no, there's no evil play there that I can comment on.

…that was very welcomed by a lot of people in the European IT industry and beyond as well. So I see that there are the legal limits to what you can do. But do you see also from the customer side that people are becoming more aware of the necessity of privacy? Is that something you see in the future?

Yeah, that's a growing awareness. I think I see that not only in websites and cookie tracking and that stuff. I see it in emails too, like particularly sending out newsletters to thousands of people, right? The number of people who block all email tracking is climbing significantly. And thanks to…

And I think, so I'm still working, always working on my thoughts, but I think I disagree with David on the all tracking's bad. So where I go with this, you remember Superhuman when it came out, they were tracking where you were when you opened it. That was bad. And that really played into what Hey…

It's super nuanced, right? Like, privacy. Privacy is not all or nothing. Like, it's mostly about agencies. That's kind of, that's what I feel. Like, my agency to determine what I want to give to whom, that's kind of where my privacy begins and ends, right? On both sides of the spectrum. And I would…