Jorge Arango Information architect and consultant who has spent three decades helping organizations, from non-profits to Fortune 500 companies, make digital systems easier t...

“Don't give me the mission and vision statements. Just show up in the world in a way that actually reflects your intent to make that vision come to life rather than telling us about it.”

Traction Heroes · User Experience · November 2026

Context

From the episode's cold open, Jorge Arango reacts to the idea of publishing vision and mission statements on an About Us page. His point is that the statements should lead to action, not stand as the end product.

Listen to the episode → More from Jorge Arango → More User Experience quotes →

Transcript

Traction Heroes Around 00:00 into the episode

Jorge Arango

Don’t, don’t give me the mission and vision statements. Just show up in the world in a way that actually reflects your intent to make that vision come to life rather than telling us about it.

You’re listening to Traction

Heroes

Digging In to Get Results with Harry Max and Jorge Arango.

Jorge Arango

Hey, Harry. It’s good to see you.

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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