“I always tell people three customers, 48 hours, then stick with it or find someone else that can stick with it instead of you.”
The Bootstrapped Founder · Bootstrapped & Indie SaaS · May 2024
Context
Kagan says that once you find even a few customers for an idea, you should commit to it rather than chase the next one. This is his rule of thumb for how fast to get that first evidence.
Transcript
…people is like, if you've got something going, most people are like, yeah, I'm going to try something new. It's like, no, no, no, no, no, no. This is great. Run up the score on this. Like, I just met a guy. He's got a two and a half million dollar business doing made scheduling software, Zenmade.
Yeah. Yeah. I was like,
how fucking cool is that? Well, one, it sounds boring as hell to me. Like, whatever, but it's awesome. There's so many ways to get rich. So many ways. And you eventually will find that way if you get there. Not if you get there, you will get there. But once you get there and you find that there's at least a few customers, I always tell people three people, three customers, 48 hours, then stick with it or find someone else that can stick with it instead of you. And, you know, I think there's going to be a few people, if not one, that'll listen to this show, Arvid, and be thinking, okay, that's me. Yes. And that's what gets me excited.
Well, I bet a lot of people are currently listening and thinking, hmm, three people in 48 hours, but I hate talking to people. I don't like to hear no, right? That's the thing. Like most people condition. I think also like through the educational systems we step through in our life, we are…
Yeah. When you do these customer calls, have you made sales on them?
Occasionally, yes.
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