“There's nothing quite like a trend piece to make a trend real.”

…I will say I had something to do with it. I remember I sent an article, like Michelle Tafoya had talked about it on a podcast. This is like some inside baseball, literally, I guess. Yeah. Michelle Tafoya talked about it on a podcast. And I sent that link to Greg Bishop at Sports Illustrated and he turned it into a piece. Like the book was, the books were working in sports, but as you know, there's nothing quite like a trend piece to make a trend real. And so that piece about it, like sort of made it more real than it was at the time. But I guess the point is like, you know, it can be very easy to be deceived by the outcome there, which is like, oh, you can decide consciously to take an ancient school of philosophy and make it popular again. Like, that's not what happened at all. Like, I was interested in writing a book about an ancient…