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Start free trial →The Vergecast · Tech Strategy & Big Tech · November 2026
Near the end of an interview about private torrent trackers, Pierce reflects on why they appeal beyond free content: they combine curation and community that streaming and algorithmic discovery have lost.
mean, to your point about the JD Salinger one, right? Like you definitely get to the point with something like this where attention is the enemy. And actually, the more you can just remain out of sight, the easier time you're going to have continuing to be around.
…interesting to write about the motivations and why people are doing this. That was really the puzzing thing for me. Like, why are you putting so much effort into this? Why are you sharing 3,000 files at a time that you don't actually care about just to improve your ratio or something like that?
Do you think, did you come to the conclusion that it's just kind of for the love of the game and the sport of it all that is what people are enjoying?
I think that's one factor. And that's, I think, a big factor for sure. People obviously also pirate stuff and actually watch it and actually consume it. So that's part of it too. And then there's like, you know, people who are into certain types of content and as like trackers for 70s B movies or…
Totally, especially as you get to the bounties and stuff. You can see how that kind of thing would inspire somebody who is very interested in maintaining the metadata of their movie collection to participate in doing that at a much broader scale. That makes total sense to me. Did you get the sense…
I think there's a renewed interest in BitTorrent in general. So when I did a story about 25 years of BitTorrent earlier this year, I talked to some people who are more like involved in sort of the infrastructure for public trackers. And they said, yeah, we're definitely seeing people. Like coming…