“We're just trying to be different. I think most of us are just sick and tired of the political ads. Ricketts is outspending us five to one. … We're trying to be a little bit more lighthearted and fun with it and still get our message out. I think that's how we've been successful in cutting through the noise of $50 million by being unique.”

…Dan every 40 seconds during the debate. That's all he's got. And so we went in studio with Nebraska musicians and recorded a version of Johnny Cash. I've been everywhere, but Nebraska-specific towns as kind of a rebuttal to his AI slop. So that was probably the most fun I've had doing this so far.

…to talk about your pitch more, but let's just talk about these ads where you have not shied away from using AI in them. Can you talk about, I guess, the impetus behind the type of ad campaign that you're running and how, I'm so sorry, I don't know why it dinked. And how it's resonating with voters.