“What we do find out, I'll be honest about it, is that if you don't try to tell people that an AI person is real, you get a much better response. So if it's funny, if it's a joke, or it's obviously AI, it's pixel style, it's cartoon animations, it's some kind of skit… The only turnoff for people is a fake person saying, here is me and here is me after the app. It's like, screw you, you are lying. Just don't go for cheating people with a fake testimonial. That's in some jurisdictions not even legal anymore.”
App Marketing by App Masters · October 2026
Context
Asked whether AI-made ad creators go viral, Stav separates ads that are openly artificial, like skits and cartoons, from fake testimonials presented as real people. Only the second kind, he says, turns viewers off.
Transcript
…then just see where it takes you. I like it. In the beginning, just accept it that you're just gathering data. I think that's the pain that people hate, right? That's like you only find out if it stops the scroll or not and you burn your money anyway. You only find out if there's a CTR, you know?
Is there the, have you seen, you know, whether it's customers of yours using MaxFusion use these AI? And I've worked with, you know, I've talked to a few people that have seen, you know, AI UGC creators go viral. Like, have you seen that happen within your platform as well?
I mean, yeah, I mean, there is everything, to be honest with you. Like, there is like the what we do find out, I'll be honest about it, is that if you don't try to tell people that an AI person is real, you get a much better response. So if it's funny, if it's a joke, or it's obviously AI, it's pixel style, it's cartoon animations, it's like some kind of like skit. It's if it's a clearly, obscenely realistic looking, but it's clearly AI, like some crazy guy with this Elvis wig, you know, huge Elvis wig and funny buffed up body, whatever. Of course, this is AI, but it's kind of, it's on a realistic kind of style of video. It's fine, you know. The only turnoff for people is that, I don't know, transformation, you know, a fake person says, here is me and here is me after the app. And it's like, ah, screw you, you know, this is not right. Like, you are lying, you know. But if a hot girl says, you know what I like? I like buffed guys. So now I didn't say that the buffed guy lost weight with the app and she didn't say that she's real. She just said that she likes buffed guys, you know. And now you can show something. So if you could stop the score with this, that's fine. You know what I mean? Like, just don't go for cheating people with a fake testimonial. That's anyway in some jurisdiction is…
any other things we should avoid when it comes to creating videos with AI?
I mean, don't do illegal stuff. But other than that, I can tell you that some of the stuff that the RISE is doing right now and Resilia, you probably heard about them. Like it's borderline. Like you could say, whoa, how far can they take it? Like a girl getting beaten up. Up by her abusive…
here's one of the Rise ads that you're talking about.
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