“In a lot of small agencies, the harder problem is not that we don't like each other, but that we really like each other… we will default to martyrdom when we like each other. And so I will just put up with a lot of stuff so that no one else has to do it.”

I think that's fantastic. We like the term we use for that is delegate and elevate. And that's a great thing. That's a great way to capture. Here's how my jobs change. We make a list. We put them into these four quadrants. And it's love great at the top, like good in the upper right, and then don't like but I'm good at in the lower left. And then I don't like it and I'm not good at it in the lower right. And when your job shifts, delegate and elevate is a great way as you're preparing for that one-on-one or as just to have an open, honest conversation. Oh, these things are new. I don't like them, but I'm good at that. How can I shift it? And how you describe that is such a healthy way of just making sure that happens, especially in that don't like but good at category. That's where burnout happens. So in a lot of small agencies, like the harder problem is not that we don't like each other, but that we really like each other. And no kings, no martyrs. Is that how you described it? Because we will, I love that value because we will default…