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Start free trial →Sharp Tech with Ben Thompson · Tech Strategy & Big Tech · November 2026
Ben Thompson is explaining why he thinks AI has terrible marketing to ordinary people, after arguing the industry treats humans as interchangeable cogs. He ties the data center backlash at the ballot box to how the industry talks about AI.
…AI has terrible marketing in the like it can actually make your life better in part because it feels like no one in this industry has any sympathy or understanding for normal people, which why not? They're all like crazy rich, following around the coast, no conception of how normal people live.
Well, and I will also add that they're building a technology that is exceptionally expensive to build and doesn't have a clear application beyond saying, Well, this can actually just replace wide swaths of the workforce. No, exactly,
…industry, but huge chunks of the industry are just, they have such a narrow view of the world. Humans fit in this column, and the measurement marks on that column are like IQ points. And that's how they rank the whole world. And they're like, oh, well, AI is climbing up the column, gonna wipe you all out. Think how much money you're putting in. And so, implicit in this isn't just the fact that the only message that is coming out of Silicon Valley is AI is coming for your jobs. Implied in that is all of you are worthless. All of you are uninteresting to us. And this is why I go back to
all of us. I didn't vote against data centers, but all of Americans are raising their hand to the sky and flipping the bird to all these tech companies.
Absolutely. And why wouldn't they?
Yeah.