“I kind of came to the conclusion that tech needs a lot more of a hospitality mindset. … The thing that's interesting about hospitality is that everybody has a choice with kind of every transaction. You're not locked in, really. And as a result, you kind of have to earn it back every time. And entities that do a poor job earning it back, people leave.”

The, uh, so I, I've got a couple. Do you want to, or do you want to kick it off? Why don't you kick it off? All right. So I will kick it off with disappointed that my children had not taken my advice to listen to my own podcast. Episode, I guess, an understanding thing. I decided to read a book that I'd gotten for one of them on Christmas morning, which was Setting the Table by Danny Meyer. And have you read this? You know, Danny Meyer, Shake Shack guy, the restaurateur, Danny Meyer's a restaurant. Setting the Table is, I think, his first book is definitely a widely read book in hospitality. And, but I think it's got lessons far beyond it. And I had, I really enjoyed this book. And it's short, very readable. I kind of came to the conclusion that like tech needs a lot more of a hospitality mindset. That the, you know, the hospitality industry kind of gets denigrated. And this book was a little bit about getting it to stand on its own two feet. And it was really good. It was, it was very well written. And I think it really, you know, he talks about the kind of the three-legged stool of employees and customers and investors and kind of…