“I feel like nothing in business is complicated. It's hard. Like Kinko's was hard, but it wasn't complicated. And I think the problem is when we take this approach of that something's complicated, it scares us. We can't do it. It's too difficult.”

Money.

Jamie, what do you think?

And how many times, I'm sure you experienced this, you're somewhere, something happens, and you're like, why do they make a, you know, this thing like that? Like, why you're sitting around, you're like, why doesn't somebody make a coffee cup that's, you know, square shaped or that has like a gyroscope on the bottom so it never falls over something, right? Why doesn't X exist? But then there are people who actually do it. They're like, yeah, it's like you. You're like, why can't we see who's ringing the doorbell, you know, when I'm in another part of my house?

And it is. It's like the hard part is like, it's like walking into that dark tunnel. When again, when you simplify it, it's like not that crazy to try it. Like, it's just like, it's like, just do it.

One of the things that I love that comes up from time to time is, you know, we'll have, there's a certain type of founder. And I don't want to say, I hope this sounds, this doesn't sound like I'm typecasting them, but it's like somebody goes to business school. And they're, a lot of them still today go into consulting or into venture and finance. And occasionally we've had founders who were went into venture out of graduate school. And They're the ones who are like the analysts. They're the low-level analysts just vetting all these people pitching ideas for money. And that was a story of Katrina Lake and Stitch Fix. She was at a VC fund in the Bay Area, and she would listen to people pitch ideas to her all day.