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NK Noah Kagan On The Bootstrapped Founder

“I think people are looking to make it too hard on themselves. If you have 100 followers on Twitter, you have enough to build a business.”

The Bootstrapped Founder · Bootstrapped & Indie SaaS · May 2024

“I think people are looking to make it too hard on themselves. If you have 100 followers on Twitter, you have enough to build a business.” — Noah Kagan, The Bootstrapped Founder

Context

Noah Kagan described someone who cold-messaged YouTubers offering video editing help and built a $25,000-a-month business. He uses it to argue that founders overcomplicate finding their first customers.

Transcript

The Bootstrapped Founder Around 16:20 into the episode
Speaker 2

…people one-on-one. And so, again, if you hate people and you're trying to get rich behind your keyboard, it's possible, but just do it in the DMs. Yes. Don't do this video chat shit, you know, like, or do video chat without the faces. Just do it on audio or have your AI bot talk to their AI bot.

Speaker 3

Yeah.

Speaker 2

I will, you know, I will tell you, I've seen, like, there's a guy, Pat. He's featured on the back of the Million Dollar Weekend. He literally just cold, I don't recommend this because I think there's easier ways, but he cold DM'd people. He was like, hey, I've done a lot of YouTube video editing and consulting. Like, your videos kind of suck. Can I help you with them? Just in Instagram DMs. And now I think last I talked to him, this is a month ago. It's probably bigger now, but he was at $25,000 a month YouTube consulting business. He's not doing a lot of calls. He's not doing a lot of like, oh, I've got to go out and do crazy. No, he just kind of messaged people one by one. And I think people are looking to make it too hard on themselves. Like, if you have 100 followers on Twitter, you have enough to build a business.

Speaker 1

Yeah, for sure. Yeah, because you have access to everybody on Twitter. You're just. You're just one conversation away from it, right? Like with these CMs in particular, yeah. Yeah, I think a lot of them

Speaker 2

can look. Go ahead. I would just highlight one of the things that you said, Arvind, I think is a good point: is you're looking for people to raise their hand that you can potentially help them. So, hey, y'all, I'm working on this idea. Has anyone ever had this problem? Or here's an image…

Speaker 1

Yeah.

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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