“It's not about the ambition of the startups or the startup founders. It's about the systems available in the ecosystem. So if you don't have those support systems, you fall straight to the ground. So what I decided to do was focus more on building those systems to actually help more and more founders and startups have a greater chance.”

…wants to play. I want to find out if there's something they know that other people do not. And more often than not, that's the case. I listen to people who look at things differently, who have a lot of domain knowledge. Because one of the mistakes I made earlier on in investing, back in a lot of early stage entrepreneurs who had no domain knowledge and had no business doing what they were doing, it's not about the ambition of the startups or the startup founders. It's about the systems available in the ecosystem. So if you don't have those support systems, you fall straight to the ground. So what I decided to do was focus more on building those systems to actually help more and more founders and startups have a greater chance. The media age of the population in Africa, I think, is about between 17 and 20 years old now. We have very, very young people and young people who keep changing every six months or, you know, even every month too as well. You know, what they want today is not what they want tomorrow. And we also have different markets. You know, within Nigeria alone, you have multiple markets. Look at that. They…