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MK Mark Kutrovski Co-founder of Mirror Coffee Roasters, a specialty coffee roaster in Bellingham, Washington, which he runs with his brother Sergei.

“I think many people confuse cup score with flavor notes. Especially with natural processing, where flavor notes can be over-accentuated, many people assume that's automatically a high-scoring coffee.”

Coffee Roaster Warm Up Sessions · Food & Beverage · November 2026

“I think many people confuse cup score with flavor notes. Especially with natural processing, where flavor notes can be over-accentuated, many people assume that's automatically a high-scoring coffee.” — Mark Kutrovski, Coffee Roaster Warm Up Sessions

Context

Kutrovski draws the line between flavor notes and cup score, the core claim of the episode. Wild, intense flavor notes, common in natural-processed coffees, lead buyers to assume a high-quality coffee when that isn't necessarily so.

Transcript

Coffee Roaster Warm Up Sessions Around 12:51 into the episode
Mark Kutrovski

…different processing, all kinds of different variables and all this stuff, we've kind of lost almost a calibrated idea of quality. So now somebody can say, hey, that's an 86. And for somebody, that's like, what do you mean? That's an 87. But man, between an 86 and an 87 is a world of a difference.

Speaker 2

Yep.

Mark Kutrovski

It's, it's, it's a huge difference. And, you know, this is just a part of the conversation, which I'll end my ramp, my rant here, is that I think that we, I think many people confuse cup score with flavor notes.

Speaker 2

Yep.

Mark Kutrovski

And especially when it comes to like natural processing processes where flavor notes can be over accentuated and highlighted, many people, I think, assume that that's automatically a high-scoring coffee.

Speaker 2

Right, right.

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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