“There's a little bit of Silicon Valley bias that I've seen myself being part of, that you think the new tech comes and it's going to be single shot, perfect, and then people will just adopt it. But the reality is never the case, especially if the task has some creativity in it. … AI will get 70%, 80% there. It will never get to 100%. And so you have to factor in that for the last mile, you need a human in the loop and be able to iterate in a way that is fast and also fun.”

…where something magical gets generated. But like for if you want to really be using the day-to-day, like that's not an option. You know, in game development, there's a rule, anything that takes more than 10 seconds is completely out of the question. And we wanted to get to like instantaneous AI.

Yeah, I mean, particularly with the way that you need to iterate when you're creating, like those delays really stack up.

We're going to dig into the models and what you've created there, talk a little bit about how. But I'm trying to decide how interesting it is that you even did this. Like on the one hand, there are lots of, you know, their frontier labs have models and they a big part of their businesses are…

No, I think it's very interesting because I think it also applies to other companies, maybe of similar size, when basically there's two factors. So, first of all, you have unique data that nobody else has. And then the second part is deep vertical integration of AI Design’s in your stack is going…

In what sense? Without making it a full episode, in what sense?