“So the boreal forest doesn't have a lot of people. None of those far northern regions do. And they're huge. So they just fell off the map for money.”

…like a small area. And that's exactly what the boreal forest is not. So when you were all the funding, this became a funding model for, you know, world, for all the big boys. And all the money for conservation went into these basically these hotspots, which are all stretched, of course, where you're going to have endemic species disappearing is where there are a lot of people destroying habitat. So the boreal forest doesn't have a lot of people. None of those far northern regions do. And they're huge. So they just fell off the map for money. And even when climate change became a big issue and the north was focused on because of the disproportionate effect of climate change on northern latitudes, the publicity machine went right to polar bears in the Arctic and totally skipped over the boreal forest. Polar bears are fantastic and they're at risk. I'm not putting down polar bears, but it was just unfortunate that we totally ignored…