“Every day, I'm waking up and I'm still fighting the fight, but since we started the company till this day, I'm thinking to myself, most of the chances we will fail. The reason I'm still here is because there is a chance we will not. I never said to myself, most of the chances we will win. And I'm still not there. Every morning I'm saying most of the chances we won't make it, and in order to make it, we need to do a lot of things. And that's what's driving me to do those things.”

So unfortunately, every day. Every day, really, I'm coming up in this morning and I say, might fail in a few months unless we A, B, C, D, then you start to work, right? I am too much realistic, founder, okay, which is for the good and for the bad because I am optimistic. I'm waking up and I'm still fighting the fight, but I'm telling you, since we started the company till this day, I'm thinking to myself, most of the chances will fail. The reason I'm still here because there is a chance we will not. And I'm not, and I never said to myself, most of the chances will win. No, and I'm still not there. I believe there will be a point and I believe it will be after from one side, we will close the gap in the supply, which we currently have. And on the demand side, it will be enough time to justify, okay, we're not only now. We started retail in March. So far, so good. We're still on each, most of the stores still having us, and the velocities look great, but it takes time. Okay, now there is a lot of trials. A lot of people are wondering, hmm, how does it taste? It will only take me from today, like six months, to really understand does the product do better than the other products in the category? Is it a lifetime product for each store? Or is it just, you know, a…