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JD Jeanne DeWitt Grosser Jeanne DeWitt Grosser On Marketing Against The Grain

“You have a little bit of the AI psychosis happening, where all of a sudden you'll see an AE who has built and owns soup-to-nuts a CRM, and you're like, I don't want you doing that. I want you selling… We cannot have people who don't understand permissions, auth, and security building things that do those tasks.”

Marketing Against The Grain · Media & Creator Economy · November 2026

“You have a little bit of the AI psychosis happening, where all of a sudden you'll see an AE who has built and owns soup-to-nuts a CRM, and you're like, I don't want you doing that. I want you selling… We cannot have people who don't understand permissions, auth, and security building things that do those tasks.” — Jeanne DeWitt Grosser, Marketing Against The Grain

Context

Kieran Flanagan described sales reps building their own agent stacks that aren't connected to the right data and expose customer data. Vercel's COO says the company responded by having a dedicated go-to-market engineering team build the sanctioned tools.

Transcript

Marketing Against The Grain Around 36:01 into the episode
Speaker 2

…a solution that's now one of the top things that we're selling to enterprises, which basically lets you govern all of this otherwise ungoverned AI. Because we're often seeing the same agent basically get built 10 different times across 10 different AEs, which is not really that productive. That's

Kieran Flanagan

exactly what I'm doing.

Speaker 2

Yeah. And you just have, you have a little bit of like the AI psychosis happening where like all of a sudden you'll see an AE who's basically built their and owns soup to nuts CRM and you're like, well, I don't, I don't want you doing that. I want you selling, you know? They're like, I would love it if you would like, you know, give some requirements to the GTM Eng team. But again, like time in front of customers is like why you're here. And so we've now tried to like reel in a little bit of that, both in sort of like what you're actually able to access and build, because at the end of the day, supply chain risk is very real. And so we cannot have people who don't understand permissions, auth, and security building things that do those tasks. And that's why you've got a GTM Eng team, which is like a legitimate engineering team building sanctioned tools just like you would have bought them.

Kieran Flanagan

Yeah. Yeah. Very funny. Like that's similar types of experiences where you kind of shadow some sales reps and are like, look, I built my whole tech stack and I've built a whole army of agents that are going out and doing prospecting and they're not connected to the right data sources and they're…

Speaker 4

What I would tell them to start is in determining

Speaker 2

what you view to be

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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