“I could give a 10% discount to everyone, or I could give one in 10 people a free potato. And that chance that you could win a free potato or you could get something for free is far more enticing than oh, just 10% off.”
The Go To Food Podcast · Food & Beverage · October 2026
The founder of the viral Spudman jacket-potato business explains why he hands out freebies instead of discounts. He had just been to a restaurant that gives everyone small free extras, and says it still makes each customer feel special.
Transcript
Honestly, we went to Fallow last night.
Oh, yeah. Nice.
And the amount of like little free things they give out. And I'm like, they do it to everyone, though. It's not like... But it makes you feel special. It does. And we like that. Like, I could give a 10% discount to everyone, or I could give one in 10 people a free potato. And that chance that you could win a free potato or like you could get something for free is far more enticing than oh, just 10% off.
Is it completely random? Did you spot a customer coming where you go, like, I'm going to get them.
We always give the first and last people a free one. First one, it just puts a smile on someone's face to start the day. And it's just, it's a nice little piece of content for us. We don't always film it, but it's just good calmer. It's a good way to start the day off. On a business side of things…
Yeah, yeah.
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