“It costs $100. That ends up being really important. They sell a few million of them. It definitely counts as a hit. But then the most interesting thing happens, which is everybody who bought an iPad buys a new iPad and they give their old iPad to their kid. And that absolutely kills the LeapPad.”

But their big idea here, and they actually, they sort of pit this thing against the iPad. They're like, you don't want a general purpose, really expensive, really breakable tablet. You want a tablet. Everybody agrees tablets are awesome that's for education. And this kind of works. It costs $100. That ends up being really important. They sell a few million of them. Like, it definitely counts as a hit. But then the most interesting thing happens, which is everybody who bought an iPad buys a new iPad and they get their old iPad to their kid. And that absolutely kills the Leap Pad.