“If I show you a building, I think you have a reaction to the building because of what you're exposed to and what you like and don't like. But if I could tell you the story of a building, I can make you fall in love with it. And then you see it. And then all of a sudden you see the merits, usually in its function, over your initial sort of take on its aesthetics.”

Yeah. It has to do with overcoming people's biases. If I show you a building, I think you have a reaction to the building because of, you know, like what you're exposed to and what you like and don't like, and for all kinds of reasons, and good and bad. But if I could tell you the story of a building, I can make you fall in love with it. And then you see it. And then all of a sudden you see the merits, usually in its function over your initial sort of take on its aesthetics. And I think that there's something about when I was developing the show, you know, like 16, 17 years ago, I was really into that idea of telling the story of design versus having people react to the visuals of design and that it told a different story that was nice and needed to be told about intentionality and the things that we make and do and surround ourselves with.