“A lot of the best, most boring phones don't win any awards because they're already really good and they take no risks and they change nothing. They're not most improved. They're not the bust. They're not the phone of the year. They're not the design award. They're just boring.”

A-B test the video. I think that what happens is a lot of the best, most boring phones don't win any awards because they're already really good and they take no risks and they change nothing. They're not most improved. They're not the bust. They're not the phone of the year. They're not the design award. They're just boring. Like, oh, I just want an S26. All right, fine. That's a solid phone. Nothing boring. Like, next. Like, phones like that, like the iPhone 18. We don't have one yet, but the 18 Pro, hey, good phone. Design award? No. Best battery? No. Best specs? Best cameras? No. But like, pretty good at a lot of stuff. So it's not going to win awards for that.