“They're used to worrying about it. They're used to being upcharged when you're this much cheaper than everyone else. It's suspicious.”
Smart Bear Live · Bootstrapped & Indie SaaS · October 2026
The founders of an email marketing tool explained that even their cheapest plan allows 500,000 emails a month so customers never have to think about limits. Delano argues that for experienced marketers, a price this generous reads as a warning sign rather than a perk.
Transcript
it's just Benedict's like lower baseline for any limit that we're just reflecting there. So it's literally how
the limit actually works is like five times the number of users, but a baseline of at least 500,000 with the idea that we don't want people to worry about that part at all. Because they're
used to worrying about it. They're used to being upcharged when you're this much cheaper than everyone else. It's suspicious.
Interesting. Well, that's an easy value to change. What do you think would be a good value?
And I answered the question about how many emails should be on the lower paid plan, and I would say up to 5,000 on the lowest paid plan is standard.
Just 5,000.
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