“There is a limiting belief that some people have around like, well, if someone can create this in a weekend, there's no moat, you know? And that's what they want you to think. … You know what the moat is? Like creating value for customers. If you create value for customers, they're going to stick with you.”
The Startup Ideas Podcast · Startups & Venture · November 2026
Context
His guest had said many builders doubt their idea because it only took a weekend to build. Greg Isenberg argues most people haven't even heard of these agent tools and that the 'no moat' worry is overblown.
Transcript
…kind of need to see it to believe it. You know what I mean? Like, once you see it, you're like, oh my God, yes. Like, why don't I have someone managing my personal website? Why don't I have someone managing customer growth? Why don't I have someone managing LinkedIn? You know, you have to see it.
…in a weekend, how valuable is that? You don't know how many people. Did you see that Andreessen Horo, it's supposed to be like 2% of the US pays for AI tools. So if you're building with these things, you're taking it for granted how competent of a skill that is and how valuable that is. And yeah.
Yeah. Like the vast majority of people haven't heard of Grokbot. They don't know about computer agents. They don't know that you can do this. So, and that's going to, that 2% is going to go to 4% and 8% and 12% and 18% and 20% and 25. So like, I agree. I think there is a limiting belief that some people have around like, well, if someone can create this in a weekend, there's no moat, you know? And that's what they want you to think. They want you to think that they're, you know, you know what the moat is? Like creating value for customers.
You know what I mean?
Like if you create value for customers, like they're going to stick with you. As long as you create value for customers, they're going to want to stick with you.
And they want you. Like, I think a lot of people undersell themselves. Like, there's something specific and unique about everybody. And when a business decides to work with you, it's not always so much that they're making this decision entirely on the product or service that you're giving them.…