“Writing is kind of like flirting. So, if everyone is using the same pickup lines, then … even if you have like the most effective pickup line, it becomes boring. The second problem is writing is thinking, and you can tell if someone wrote about something and they never really experienced it, they didn't go through it.”

That's the least ambitious introduction I've ever received, right? Like, hey,

…Kieran. How, when it comes to writing, that we're all going completely away from AI, and that Ruben's writing every word of his newsletter, you're writing every word of your newsletter. We're all using AI far or less in our writing, which is, I think, very interesting, just as an aside.

let's break this down a little bit for our audience, Ruben. So, I started with AI, and most of the content I created for external people was how to use it for creating content. And back when the models were, especially Claude, back when Claude came out with, I can't remember the model,

3.5, I think.

I was having incredible results using AI for write-in, and that was like what I did for a year. And I'm similar to you now, I try not to use it at all. But let's try to break this down. So, if I'm listening to you, and I'm like, well, why can't I just build a writing style, right? And then AI can…