KH Kashmir Hill Kashmir Hill On The 404 Media Podcast

“There's some people that say that would be great. Having to think through everything you do, having to be more careful, that would make us a better society, everyone will be better behaved. But I just don't think that's how the world works. In the beginning there were these radical transparency advocates who would say we'll reach a time when you won't be embarrassed anymore, and we'll be a more forgiving society. But I just don't think we've gone that way. We just love to attack people when they do something wrong. We wouldn't have a better-behaved society. We would just have a constantly punished society.”

The 404 Media Podcast · September 2026

“There's some people that say that would be great. Having to think through everything you do, having to be more careful, that would make us a better society, everyone will be better behaved. But I just don't think that's how the world works. In the beginning there were these radical transparency advocates who would say we'll reach a time when you won't be embarrassed anymore, and we'll be a more forgiving society. But I just don't think we've gone that way. We just love to attack people when they do something wrong. We wouldn't have a better-behaved society. We would just have a constantly punished society.” — Kashmir Hill, The 404 Media Podcast

Hill, who has covered privacy for two decades and broke the Clearview AI story, was discussing what changes if face recognition becomes a feature in consumer smart glasses rather than something you seek out on an obscure website. She had just described stopping a sensitive conversation on a train in case a stranger with PimEyes could connect it to her. Her bet is that people would come to want device-free spaces, which is already happening with Meta's glasses being banned in courthouses.

The 404 Media Podcast · 2026-09-28 Listen to the episode → More from Kashmir Hill →

Transcript

The 404 Media Podcast Around 20:23 into the episode
Kashmir Hill

Yeah, I mean, well, I think most people don't have the inclination to use it. I think what could shift is if this does become mainstreamed, you know, if Meta does decide, as it's been talking about, to put this feature into its glasses and just start selling that to people, then it leaps from you have to go to this weird website to do this to, oh, this is just a feature that I have access to through one of the biggest technology companies in the world. Then I think people just start using it. You get on a train and you just kind of casually look around. Who else am I on the train with? You're at a restaurant. You just start looking around just because like you can. It's so easy to do. It's very seamless. Meta says they don't want to do it this way, that it wouldn't be a like identify a stranger. It would be identify people in your social network. But I just think that like once the guardrails start falling, that that would happen. And I think that what shifts is that if we do start living in that world, you just have to be so much more scared all the time that you're going to make a mistake. And I just think it would be similar to the way that like when we go online and you're on a social network and you kind of say something and you have to be very careful. Like you're like, is this going to come back to haunt me? You'd have to live your life like that. Like I thought about, I was on the train the other day having a sensitive conversation and I stopped right away. I was like, oh, I can't have this conversation here. You know, somebody might realize who I am. Maybe there's some person on this train that uses PimEyes and is going to make the connection between what I'm talking about and the fact that I'm working on a story about this. I just think we'll have to go through life with that feeling of you're under surveillance all the time by the people around you. They could connect this to you in a way that could haunt you.

Joseph Cox

Yeah. And like, that's a serious example where you're talking about a sense of story and you realize, oh, I shouldn't do this because someone will overhear it. And then I think of the classic tweet, which was something like, oh, I love waffles. And someone replies, oh, so you hate pancakes then? It's like, no, I'm talking about waffles. You have to live like that in the real world where anything you do might get taken out of context. You might get unmasked immediately by a pair of smart glasses. And you have to constantly moderate your behavior. Not that I'm advocating for go out and be a social nuisance. Like you won't be able to be normal in public anymore. And like, that's terrifying to me. It could really, really change people's behavior.

Kashmir Hill

And I've always heard this. There's some people that say that would be great. Having to think through everything you do, having to be more careful, that make us a better society. Everyone will be better behaved. But I just don't think that's how the world works. And I've been hearing that and covering privacy for two decades now. In the beginning, there were definitely these kind of radical transparency advocates who would say, oh, you know, we'll reach a time when you won't be embarrassed anymore because we all live our lives online. Make mistakes, and we'll be a more forgiving society because everyone will have their mistakes. But I just don't think we've gone that way. We just love to attack people when they do something wrong. So, yeah, I don't think that we would have a better behaved society. We would just have a constantly punished society. I think people would hate it. I really think people would want to live in a world that didn't have devices anymore and have spaces where you couldn't bring these in, which we're already seeing with Meta's glasses.

Speaker 4

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Joseph Cox

Actually, these perfectly to what I was going to ask now, which is that there is obviously a backlash to these glasses, and they haven't even launched the facial recognition stuff yet. Like it's not even out yet, and people are mad already. And of course, we had the Google Glass stuff, the whole glass hole thing years ago. I still think the good Google Glass as a device looked pretty cool.

Kashmir Hill

Really? Wow. Oh my God.

Speaker names from our own diarization · position estimated from where the line sits in the episode

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