“When you're using Claude, it has the serif font and ChatGPT hasn't. And Claude, with this beige background and everything, wants you to feel like, okay, I'm still a human, but a bit warmer. … And ChatGPT is very clean, very rational, very sober.”

…is like the infrastructure of your design system because everything is based upon text i guess it's it's not just the video component and an icon it's just always text and if you change this it trickles down everywhere so it can destroy everything but it also can make everything work better

…on but i feel like this is more of a case for marketing design for growth design maybe for things that are more b2c related and more like a commerce right it's a good example have you seen this also happening in a product or is it actually true my assumption that it's more you know marketing thing

Yeah, 100%. I don't know a lot about typography, but one thing I know is how it really conveys the personality. And that's, I think, it's the first role of the typography is to tell me who you are. Like it's a visual communication. Like if I don't know you, I see the product. It's like, you know…

we're talking about wine.

Exactly. You give me a topic. Oh,