“One of the misconceptions I think doctors make is that I want to help people so I need to keep my prices low. I think that's one of the biggest fallacies out there, because if you want to help people you need to price appropriately so you are in a position of financial strength, then you can offer charitable care. I couldn't help anybody when I was bankrupt.”

So we get feedback. So we're talking to these patients frequently to know what's working and what's not and if it's not working we can pivot faster and get them to results faster. So I think that's one thing that people don't realize when you're in that setting you set it up you know you you pick where you want to be in the market. Do you want to be a free clinic? Do you want to serve impoverished people? Do you want to be at the top tier where you're serving ultra wealthy people that there's different levels of service to each part of that different pros and cons. You have to pick where you want to be and one of the misconceptions I think doctors make is that I want to help people so I need to keep my prices low. I think that's one of the biggest fallacies out there because if you want to help people you need a price appropriately so you are in a position of financial strength, then you can offer charitable care. I couldn't help anybody when I was bankrupt. So this is one of my calls to our DPC colleagues I love the DPC model. I think the pricing is not quite accurate and I don't think it withstands the test of time. I wish we could have a…