“It's the first time in at least 10 or 15 years that leadership really matters in companies large and small. For the longest time, once you got to a certain size and you had a SaaS and you had this retention, you couldn't really screw it up all that badly… You really can. And people will for sure.”

…that that's really one of the big unknowns. Is like, I think it's undoubtedly true that a lot of these things is coming. The question is like, how quickly does it spread through the economy and into your niche? Like that, I think, will depend on like what your customers are like and all that stuff.

…going to go to zero tomorrow, but they're going to plateau. Like I, I'm moving all my sites off there onto static sites. And I think a lot of other people are. There are now services. I mean, I interviewed Nathan from Blink Pages, a Tiny Sea company, and he's starting up a whole service to do that.

And unless a company like Squarespace comes up with a whole new kind of AI first approach with static sites that it supports, if it does that, they'll survive. But if it doesn't, I just don't, I don't see how they do it long term. So let's dive into this. There's a lot of, we see it in Tiny Sea…

Fathom.

Fathom, yep. They're all kind of the same now because you just get to feature parity real quick. And so Otter, I believe, launched in 2016 and Granola launched in 2024, eight years apart. And they're kind of the same product because AI just gets you there. So this is something that even if you have…